上半年活动规划备注:超S类S类A+类A类BC类活动具体起至时间以实际招商通知为准年营销活动规划日期项目423704237142372423734237442375423764237下面是小编为大家整理的天猫淘宝促销营销节点表(范文推荐),供大家参考。
上半年活动规划
备注: |
超S类 |
S类 |
A+类 |
A类 |
BC类 |
活动具体起至时间以实际招商通知为准 |
|||||||||||||||||||||||||
年营销活动规划 |
|||||||||||||||||||||||||||||||
日期 |
42370 |
42371 |
42372 |
42373 |
42374 |
42375 |
42376 |
42377 |
42378 |
42379 |
42380 |
42381 |
42382 |
42383 |
42384 |
42385 |
42386 |
42387 |
42388 |
42389 |
42390 |
42391 |
42392 |
42393 |
42394 |
42395 |
42396 |
42397 |
42398 |
42399 |
42400 |
42370 |
42371 |
42372 |
42373 |
42374 |
42375 |
42376 |
42377 |
42378 |
42379 |
42380 |
42381 |
42382 |
42383 |
42384 |
42385 |
42386 |
42387 |
42388 |
42389 |
42390 |
42391 |
42392 |
42393 |
42394 |
42395 |
42396 |
42397 |
42398 |
42399 |
42400 |
|
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42401 |
42402 |
42403 |
42404 |
42405 |
42406 |
42407 |
42408 |
42409 |
42410 |
42411 |
42412 |
42413 |
42414 |
42415 |
42416 |
42417 |
42418 |
42419 |
42420 |
42421 |
42422 |
42423 |
42424 |
42425 |
42426 |
42427 |
42428 |
|||
42401 |
42402 |
42403 |
42404 |
42405 |
42406 |
42407 |
42408 |
42409 |
42410 |
42411 |
42412 |
42413 |
42414 |
42415 |
42416 |
42417 |
42418 |
42419 |
42420 |
42421 |
42422 |
42423 |
42424 |
42425 |
42426 |
42427 |
42428 |
||||
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42430 |
42431 |
42432 |
42433 |
42434 |
42435 |
42436 |
42437 |
42438 |
42439 |
42440 |
42441 |
42442 |
42443 |
42444 |
42445 |
42446 |
42447 |
42448 |
42449 |
42450 |
42451 |
42452 |
42453 |
42454 |
42455 |
42456 |
42457 |
42458 |
42459 |
42460 |
42430 |
42431 |
42432 |
42433 |
42434 |
42435 |
42436 |
42437 |
42438 |
42439 |
42440 |
42441 |
42442 |
42443 |
42444 |
42445 |
42446 |
42447 |
42448 |
42449 |
42450 |
42451 |
42452 |
42453 |
42454 |
42455 |
42456 |
42457 |
42458 |
42459 |
42460 |
|
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42461 |
42462 |
42463 |
42464 |
42465 |
42466 |
42467 |
42468 |
42469 |
42470 |
42471 |
42472 |
42473 |
42474 |
42475 |
42476 |
42477 |
42478 |
42479 |
42480 |
42481 |
42482 |
42483 |
42484 |
42485 |
42486 |
42487 |
42488 |
42489 |
42490 |
|
42461 |
42462 |
42463 |
42464 |
42465 |
42466 |
42467 |
42468 |
42469 |
42470 |
42471 |
42472 |
42473 |
42474 |
42475 |
42476 |
42477 |
42478 |
42479 |
42480 |
42481 |
42482 |
42483 |
42484 |
42485 |
42486 |
42487 |
42488 |
42489 |
42490 |
||
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42491 |
42492 |
42493 |
42494 |
42495 |
42496 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
42491 |
42492 |
42493 |
42494 |
42495 |
42496 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
|
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42522 |
42523 |
42524 |
42525 |
42526 |
42527 |
42528 |
42529 |
42530 |
42531 |
42532 |
42533 |
42534 |
42535 |
42536 |
42537 |
42538 |
42539 |
42540 |
42541 |
42542 |
42543 |
42544 |
42545 |
42546 |
42547 |
42548 |
42549 |
42550 |
42551 |
|
42522 |
42523 |
42524 |
42525 |
42526 |
42527 |
42528 |
42529 |
42530 |
42531 |
42532 |
42533 |
42534 |
42535 |
42536 |
42537 |
42538 |
42539 |
42540 |
42541 |
42542 |
42543 |
42544 |
42545 |
42546 |
42547 |
42548 |
42549 |
42550 |
42551 |
||
活动主题 |
6.6聚 |
年中促预热 |
年中促 |
||||||||||||||||||||||||||||
日期 |
42552 |
42553 |
42554 |
42555 |
42556 |
42557 |
42558 |
42559 |
42560 |
42561 |
42562 |
42563 |
42564 |
42565 |
42566 |
42567 |
42568 |
42569 |
42570 |
42571 |
42572 |
42573 |
42574 |
42575 |
42576 |
42577 |
42578 |
42579 |
42580 |
42581 |
42582 |
42461 |
42462 |
42463 |
42464 |
42465 |
42466 |
42467 |
42468 |
42469 |
42470 |
42471 |
42472 |
42473 |
42474 |
42475 |
42476 |
42477 |
42478 |
42479 |
42480 |
42481 |
42482 |
42483 |
42484 |
42485 |
42486 |
42487 |
42488 |
42489 |
42490 |
42428 |
|
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42583 |
42584 |
42585 |
42586 |
42587 |
42588 |
42589 |
42590 |
42591 |
42592 |
42593 |
42594 |
42595 |
42596 |
42597 |
42598 |
42599 |
42600 |
42601 |
42602 |
42603 |
42604 |
42605 |
42606 |
42607 |
42608 |
42609 |
42610 |
42611 |
42612 |
42613 |
42492 |
42493 |
42494 |
42495 |
42496 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
42487 |
|
活动主题 |
|||||||||||||||||||||||||||||||
日期 |
42614 |
42615 |
42616 |
42617 |
42618 |
42619 |
42620 |
42621 |
42622 |
42623 |
42624 |
42625 |
42626 |
42627 |
42628 |
42629 |
42630 |
42631 |
42632 |
42633 |
42634 |
42635 |
42636 |
42637 |
42638 |
42639 |
42640 |
42641 |
42642 |
42643 |
|
42495 |
42496 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
42487 |
42516 |
42517 |
||
活动主题 |
9.9聚 |
||||||||||||||||||||||||||||||
日期 |
42644 |
42645 |
42646 |
42647 |
42648 |
42649 |
42650 |
42651 |
42652 |
42653 |
42654 |
42655 |
42656 |
42657 |
42658 |
42659 |
42660 |
42661 |
42662 |
42663 |
42664 |
42665 |
42666 |
42667 |
42668 |
42669 |
42670 |
42671 |
42672 |
42673 |
42674 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
42487 |
42516 |
42517 |
42518 |
42519 |
42520 |
|
活动主题 |
冬季上新 |
双11预售 |
|||||||||||||||||||||||||||||
日期 |
42675 |
42676 |
42677 |
42678 |
42679 |
42680 |
42681 |
42682 |
42683 |
42684 |
42685 |
42686 |
42687 |
42688 |
42689 |
42690 |
42691 |
42692 |
42693 |
42694 |
42695 |
42696 |
42697 |
42698 |
42699 |
42700 |
42701 |
42702 |
42703 |
42704 |
|
42493 |
42494 |
42495 |
42496 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
42487 |
||
活动主题 |
双11预热 |
双11 |
双11返场 |
||||||||||||||||||||||||||||
日期 |
42705 |
42706 |
42707 |
42708 |
42709 |
42710 |
42711 |
42712 |
42713 |
42714 |
42715 |
42716 |
42717 |
42718 |
42719 |
42720 |
42721 |
42722 |
42723 |
42724 |
42725 |
42726 |
42727 |
42728 |
42729 |
42730 |
42731 |
42732 |
42733 |
42734 |
42735 |
42495 |
42496 |
42497 |
42498 |
42499 |
42500 |
42501 |
42502 |
42503 |
42504 |
42505 |
42506 |
42507 |
42508 |
42509 |
42510 |
42511 |
42512 |
42513 |
42514 |
42515 |
42516 |
42517 |
42518 |
42519 |
42520 |
42521 |
42487 |
42516 |
42517 |
42518 |
|
活动主题 |
双12预热 |
双12 |
|||||||||||||||||||||||||||||
活动说明 |
腰部商家挖掘计划:周末好店--筛选商家规则 |
商品同质率:20%以下 |
复购率:15%以上 |
在线商品数:200以上 |
同比增长率:大于30% |
店铺成交金额 |
品类KA:商品同质率10%以下,复购率7%以上,女装在线商品数100以上 |
每月月初天猫焕新--筛选商家规则 |
商家基础门槛:女装2016年KA商家,近30天女装一级类目下当年当季新发商品数量大于50款 |
活动筛选规则:近30天女装一级类目下当年当季新发商品成交金额降序取TOP100 |
活动新增商家:腰部商家挖掘,周末好店活动选出的成交TOP10的腰部商家 |
活动汰换机制:所有参与活动的商家倒数20名取消下月参与资格 |
活动承接页要求:0-30天内的新发商品 |
每月中下旬天猫奥特莱斯清仓--筛选商家规则 |
商家基础门槛:女装2016年KA商家 |
活动价格门槛:近30天历史最低价9折 |
活动筛选规则:近30天女装一级类目下店铺成交取TOP100 |
活动汰换机制:所有参与活动的商家倒数30名取消下月参与资格 |
新开店商家,参与以上常规活动,需批复 |
签订独家协议商家,未进入TOP100要参与,需批复 |
|
推荐访问:淘宝 节点 促销 天猫淘宝促销营销节点表